Shannon Baker’s Portfolio

Shannon Baker’s Portfolio

My online portfolio for both photography and advertising is finally live! Check it out!


Confidence? Copy that!

I’ve been gaining experience as a copywriter since April of last year when I began writing radio commercials for a local station here in Jacksonville. I loved being able to make up dialogue and was even able to do a few voice overs. I never expected to be on the writing end of advertising but I love doing it!

When I ┬ástarted interning as a writer for an advertising agency, I knew I would work my butt of writing on a daily basis. It seems so easy when you write copy for class or for radio on short notice but agency based work takes time. You may write ten pages worth of copy ideas for a headline and they only chose four and of those, they pick one. Now I used to be a big baby when it came to anything I did: photography or design. I would get offended when my work was criticized. But being in an agency, I’ve learned to give and take. If they don’t like what you write, give them something better. You learn to move away from the emotional attachment and get into the business aspect. Someone is paying you for an idea to sell their good or service.

I’ve grown to love when my work gets cut. It makes me work harder, write more and think out of the box. Today I sat in on a meeting with a few other creatives and we were going back and worth with ideas, cutting each others ideas, and crafting better ones with the words we plucked from the bad ideas. It’s like a game and a fun one at that! With all of these new experiences, my confidence level grows. My writing is getting better and the only way it will continue is to practice. I am passionate for what I do and want to succeed in my field.


My alarm goes off around 6:50 a.m. on Tuesday and Thursday mornings. I jump out of bed and put myself together for the day that lies ahead. I depart from the house around 8:10 a.m. and usually wage traffic on Interstate 95 for about 20 minutes. I pull into the downtown parking garage around 8:30 a.m. and walk into the agency 20 minutes before I should. I get my desk ready for the day, check my emails, go to the book shelf full of Communication Arts Annuals and pick one to look through. Why do I get there so early to sit and wait for the day to start? Why not just sleep longer and get there when everyone else does? Because I love it. I love the agency environment before the work day begins. It’s quiet and really enjoyable in the morning. Once everyone piles into their cubicles and or offices, they day starts. I usually meet with my supervisor when she gets in and we discuss the projects/copy that needs to be written that day. I start working on assignments and the day flies by. The thing I love most about this internship is the people. I was very intimidated my first few days but the agency welcomed me with open arms. I get to collaborate with a talented pool of people and I couldn’t ask for more!

On days when I am not at the agency, I am usually going to class wishing I was going into work. I’m not much of a morning person but I love getting up for the internship. I never know what I will be working on so every day is different. It’s been a great experience thus far. I love what I do and I want to make a career out of copywriting. I feel that with perseverance, dedication, and the drive I can achieve anything.

When I walk across that stage on April 27th and receive my Bachelor’s, I will smile and know that I am in a great place in my life. A new chapter awaits.

New Years Goals

..since resolutions are hard to keep, I have decided to come up with a few goals this year:

  • Graduate from college.
  • Read more especially with my new Kindle.
  • Work my butt off on my portfolio/book for agency jobs.
  • Perfect my resume/cover letter.
  • Take more photographs.
  • Cut back on useless swearing.
  • Be a little nicer to everyone, no matter what they do. Kill them with kindness.
  • Land a job with an agency!

2012 looks to be a life changing year. Let’s do this!