I’ve been gaining experience as a copywriter since April of last year when I began writing radio commercials for a local station here in Jacksonville. I loved being able to make up dialogue and was even able to do a few voice overs. I never expected to be on the writing end of advertising but I love doing it!
When I started interning as a writer for an advertising agency, I knew I would work my butt of writing on a daily basis. It seems so easy when you write copy for class or for radio on short notice but agency based work takes time. You may write ten pages worth of copy ideas for a headline and they only chose four and of those, they pick one. Now I used to be a big baby when it came to anything I did: photography or design. I would get offended when my work was criticized. But being in an agency, I’ve learned to give and take. If they don’t like what you write, give them something better. You learn to move away from the emotional attachment and get into the business aspect. Someone is paying you for an idea to sell their good or service.
I’ve grown to love when my work gets cut. It makes me work harder, write more and think out of the box. Today I sat in on a meeting with a few other creatives and we were going back and worth with ideas, cutting each others ideas, and crafting better ones with the words we plucked from the bad ideas. It’s like a game and a fun one at that! With all of these new experiences, my confidence level grows. My writing is getting better and the only way it will continue is to practice. I am passionate for what I do and want to succeed in my field.
My month and year started out in Philadelphia. Judd and I flew up there for vacation and to visit his family who took us to a New Years Eve Greek Festival. The Greeks know how to throw a party! We spent the evening (or should I say wee morning hours) dancing and celebrating. It was a great way to start the new year. Unfortunately, all vacations come to an end and we flew back to Florida just in time for my final semester of college to start.
This semester brought an Advertising Campaigns class and an awesome internship as a copywriter at The Dalton Agency. I started my internship a few days after returning to Jacksonville. My first day went really well-I got right to work on writing some copy for a few of our clients. I was nervous about my first day but felt welcomed and happy to be working with such a creative group of people. I have already written an extensive amount of copy and even had a radio script chosen by a client. Pretty nifty as an intern! The semester started off fairly easy. I have 2 classes on campus and 2 independent study with my advertising design/campaigns professor. I will be working on 3 mini campaigns through the course of the semester to put into a final book/portfolio for jobs in the future. My first campaign is for Papermate Pens-something not many students would want to advertise for but I am having a good time coming up with themes and ad designs.
January happens to be my birthday month and this year I turned 23. I dreaded it and resented even doing anything for my birthday but Judd made sure it was an unforgettable birthday. He booked a room at a bed and breakfast in St. Augustine-a trend we seem to follow for our birthdays since his in November-and my parents met us the next day for shopping and lunch. It was such a good weekend! St. Augustine at night is beautiful so we took to St. George street one night and enjoyed the sights. I am very close with my family so being able to have them there was the highlight of my birthday. (Besides Matthew not being there, he had to work.) My parents also celebrated their 27th Wedding Anniversary this month and seem more in love now then they ever were which is really encouraging to see. I hope one day I can celebrate such an achievement of love.
A few minor bumps in the road this month one included all the car trouble I’ve had which was pretty expensive. One day on the way to my internship, my car started smoking. My first thought was holy cow my car is on fire and I need to pull over but the smoke wasn’t black so I wasn’t too worried. I parked in the garage and called Judd and my father. My dad had no idea what was going on and Judd suggested I call the fire department. Great! So I placed my first emergency call and got a hold of the fire department and gave them the run down and my whereabouts. Five minutes later I hear sirens. My car is still smoking but not as bad as before and I’m shaking thinking I am going to be late for work-not even worried about my crappy car at that point. A generous fire fighter came up to the 5th floor of the garage where I was and asked a few questions. We popped my hood and he said it could be the radiator overheating. It was leaking fluid pretty badly. He said people call al the time for such things so in that respect I didn’t feel to retarded but I still felt special having the fire department come out. We left my car in the garage to have Judd meet me after work and drive it home. I managed to get into the Dalton offices with 5 minutes to spare! After work, Judd met me and drove my car home. It had overheated so we determined to have it towed to the Ford dealership for repair. One thermostat housing and matching component later my car is fixed. Then it wouldn’t start in the dealership parking lot. GREAT! My battery went bad. So one thermostat housing, component, AND battery later and my car is slightly fixed. She still has some issues we are working on but she is almost 10 years old. I may be up for a new car in the next year.
January went well overall but I am banking on February being ten times better. Plus I am one month closer to my graduation which is exciting! Below is a picture of the month, from NYE how fitting!
After all the dancing and Retsina!